Kramer Electronics USA, Inc.

ISE, Jan. 31, 2023 - Kramer, the leading audio-visual experiences company, is to make a big splash at ISE 2023 with a highly interactive and immersive stand. Kramer will be showcasing a range of new technologies and solutions at the show while engaging with customers, partners, and visitors. It will be at booth 3B300, Area A of the Fira Barcelona Gran Via Conference Center.

Kramer returns to the exhibition after a highly successful 2022. Its new strategy, launched at last year’s event, is creating a strong market impact despite many global challenges beyond Kramer’s control.

Kramer has built good momentum in response to strong demand for its products, resulting in double-digit growth across all territories. The company continues to focus on its customers’ business continuity and invested in a robust supply chain to ensure it always had stock across its hubs worldwide and increased the number of staff in customer-supporting positions. It now has regional offices across EMEA, APAC and the Americas to enable it to get closer to customers.

Kramer’s plans for 2023

ISE 2023 arrives at an exciting time for Kramer. It maintains its strong vision and plans to continue double-digit growth through greater R&D investment. It will also launch new innovations and services across the entire audio-visual lifecycle to embrace the following trends it has identified; an accelerated convergence between AV and IT, the transition from product to experience in the buying journey and a value shift from hardware to software.

At ISE 2023, Kramer is launching new products across all portfolio domains, and new services. This includes an upgraded version of the VIA platform, Kramer’s wireless collaboration and conferencing platform and quicklaunch™ EDU, a new Education solution. In addition, a new series of interoperable audio-visual signal management products and the new KDS-100, an open-standard 4K60 AVoIP streaming solution, will be introduced at the booth. Plus, Kramer CONNECT will launch an extended portfolio of premium USB-C products, and an inaugural range of Services like space design, installation, and technical certification will also be unveiled. ISE attendees who visit the Kramer space will be able to enjoy live demonstrations of these innovations from Kramer’s on-site experts.

Kramer’s ISE booth itself will feature interactive, life-size examples of a hybrid classroom, meeting space, coffee bar, and courtroom, fully equipped with Kramer’s latest audio-visual developments. The exhibition is the perfect opportunity for customers and partners, new and old, to experience the future of engagement technology with Kramer’s audio-visual specialists by their side.

Kramer’s partnerships with audio-visual leaders

Kramer will also announce new partnerships with three industry leaders at ISE 2023: Sennheiser, Samsung, and Yealink. Kramer’s alliance with Sennheiser has led to the creation of a premium hybrid teleconferencing solution, based on Sennheiser’s Team Connect Ceiling 2 microphone and Kramer’s AFM-DSP20-AEC audio matrix switcher.

Meanwhile, Samsung and Kramer have teamed up to enable Kramer’s quicklaunch™ collaboration software to seamlessly work with Samsung’s Flip and QMB display series, for immersive smart learning and collaboration experiences in any type of classroom or office meeting space. Thirdly, Kramer and Yealink have partnered to improve efficiency in meeting spaces by integrating Kramer BRAINware, Kramer VIA Go2, Kramer VIA Connect2, and Yealink MVC II room systems. This collaboration gives presenters full control of Microsoft Teams meetings, the sharing of content, and room elements such as lighting and shades, all via a single, easy-to-use touch panel.

Gilad Yron, CEO of Kramer, said: "A new year always brings new challenges. But it also offers new opportunities for innovators like Kramer to introduce solutions that bring exceptional value to systems integrators, AV-IT managers, and end-users, through our all-round, open-ecosystem, consumer-focused approach. "As the end-to-end technology partner for audio-visual experiences, we’re well equipped to support customers through the innovative developments continuously impacting organizations worldwide. And after last year’s triumphant return of the in-person ISE, I can’t wait to get back to Barcelona and personally meet the audio-visual consumers that Kramer is working so hard to serve."

Kramer at ISE

The ISE exhibition will take place at the Fira Barcelona Gran Via Conference Center in Barcelona, Spain, from 31st January – 3rd February 2023. Kramer will be exhibiting at Booth 3B300 in Area A and will hold a special media event at 11 am CET on 1st February, in which Gilad Yron will officially launch Kramer’s latest breakthrough products, solutions, and partnerships.